Student Spotlight : Five Ten Rock Climbing Shoe Box
01.01.70
Five Ten is one of the top brands of climbing shoes.
"My object was to design a shoebox that would be a better user experience and would better consider the brand. There is a lot of photography on Five Ten’s website. I wanted to take this idea and assign it to the box design. The photography incorporates both outdoor and indoor climbing, so no one is left out. The away out drawer function also gives a fresh take on the typical shoebox. Remain No Trace policies are also something I wanted to push in this project. Leave No Mark gives tips on how to clean up after your climbing day and not to disrupt or litter the environment. This is the proper why there are no people climbing on the box."
The inside drawer was screen printed with the logo, rock features and tagline, “Brand of the Brave.” This way even when the drawer is pulled out it doesn’t take away from the sketch and look like plain cardboard. The pull strap for the drawer is a heart loop that reflects the fabric loop of a climbing harness. Also incorporated in this carton design was a brochure. In the brochure the Leave No Trace policies are preferably explained, as well as information about the company itself.
Source: The Dieline (blog)